MARIO VALENTINO Spring Summer collection 2020 is permeated by a fusion of bright ideas, mainly inspired by the historical and minimalist concept of the Neapolitan maison: the MV logo.
Through high quality projects and materials, the brand is focused on making every creation different from the “anonymous” ones without a personal logo. The true identity of the brand is deeply explored with a return to the origins which never neglects the modernity.
The idea of playing with the two letters has its roots in the ‘70s, when Mr. Mario Valentino designed the letters “M” and “V” superposed in so creating the shape of an edgy heart with acute angles.
And so, with the same heart and the same unchanged passion, Mario Valentino’s second and third generations present a collection where the logo MVMVMV, also known as “bastoncino”, is the absolute protagonist and specifically on the line of camperos. An ageless trend is so proposed in different styles like the colored ton sur ton or the animalier with multicolor “bastoncini”.
This essential and plain concept pervades the whole MARIO VALENTINO collection, where the lasts identify the models in sharp contrast with the chosen materials: laminated and mirrored, polished binder whose simplicity is unexpectedly interrupted by glimpses of bright and strong colors, sophisticated suedes with shiny macro buckles and multicolor, flashy python or colored embossed scales. An innovative and purist vision of Mario Valentino brand’s iconicity, wholly expressed in a multifaceted, true to itself collection, conceived for every kind of woman.